As a postgraduate student in Berkley, California, Sagan involved himself in three experiments which would later influence his most powerful arguments for planetary exploration. These were the Mariner 2 space probe to Venus, which was launched in 1962, the Stratoscope balloon project and NASA's origin of life experiments, both conducted in 1960. During his time on these projects Sagan wrote scientific articles, gave speeches and began to be quoted by the media.
Sagan's first success with a mainstream scientific journal came with 'The Planet Venus', published in Science in 1961 (Sagan, 1961, pp.849). That same year, Sagan's greenhouse model of Venus, along with the suggestion of 'terraforming' it, a term he borrowed from Jack Williams' science fiction of the 1940's, made it into the New York Times and Newsweek (Davidson, pp.116). His views earned him a place at the 1961 Green Bank convention which became known as the first Search for Extra Terrestrial Intelligence (SETI) meeting. It was here that American physicist Frank Drake first discussed the Drake equation.
The Drake equation states that the number of extraterrestrial civilizations in our galaxy which we may be able to communicate with (N) = R* x fp x ne x fl x fi x fc x L where;
R* = the average rate of star formation per year in our galaxy
fp = the fraction of those stars that have planets
ne = the average number of planets that can potentially support life per star that has planets
fl = the fraction of the above that go on to develop life
fi = the fraction of the above that go on to develop intelligent life
fc = the fraction of civilizations that develop a technology that releases detectable signs of their existence into space
L = the length of time such civilizations release detectable signals into space
The SETI program went on to use radio telescopes to scan for signals of extraterrestrial intelligence. You can now do this yourself by downloading SETI at home.
In the 1960s, Sagan became actively involved in the civil rights movement, travelling to Alabama for a march in 1963 and lecturing at the Tuskegee Institute, a predominantly African American college, in 1965 (Davidson, pp.193). Sagan spoke out against the Vietnam War and nuclear warfare (Sagan, 1985), he also enjoyed marijuana, claiming it increased his creativity and likening its use to the mental awakening found in Plato's analogy of the Cave (Davidson, pp.214). Sagan's approach allowed his message to be spread to a vast number of people who would otherwise have no active interest in what was seen as a pursuit for patriotic white males.
In 1965, when Mariner 4 came back with photos showing the 'dead' surface of Mars, Sagan fought to keep interest alive by further involving himself with the media. Using an article in the New York Times, he juxtaposed the images of Mars with photographs showing the Earth from the same distance. People with no understanding of science could see that evidence of life forms would not be observed from such a distance. In his 1966 book 'Planets', Sagan toured the Solar System, explaining the reasons for visiting each planet and citing Soviet astronomer Iosif Shklovsky's suggestion, that there could be 'libraries and museums' on Mars' moon Phobos (Sagan, 1972, pp.139). 'Planets' was popular enough to make the Time-Life series of popular science books.
Sagan had a direct affect on NASA's expenditure since areas of public interest are more easily justified in the use of public money. Sagan brought publicity, and therefore funding, to the projects he was interested in. By the time Mariner 4 came back, Sagan held a $198,000 NASA grant to study the 'biochemical actuaries of terrestrial micro organisms in simulated planetary environments' and a $134,684 two year grant to study exobiology.
In 1968, Sagan became editor of Icarus magazine, having been associate editor of for quite some time. Sagan embraced the philosophy of Austrian-British philosopher Karl Popper, advocating ad hoc conjectures and lack of means of falsification as a way to distinguish science from pseudoscience. Icarus became a medium for scientists to present the bold conjectures Popper ascribed to good science. Sagan was not afraid to posit controversial and speculative hypothesis, as long as the theory could be falsified. This allowed him to show a more speculative side of space exploration which enthralled many readers. That same year Sagan helped found the American Astronomical Society's division for Planetary Sciences, whose membership increased from one hundred shortly after he joined, to one thousand four hundred at the time of his death (Broad, 1998).
Media coverage of NASA plunged after the Apollo missions ended with evidence of life on the Moon looking more and more unlikely. Sagan wanted to sell science in the same way that the media sells products and these intentions came into effect when Jerome Agel, a producer of scholarly literature, invoked the idea of a book on the cosmos which, after seventeen rejections, was published as 'The Cosmic Connection: An Extraterrestrial Perspective'. Sagan dictated the book, often whilst high, and the literary style was akin to prose, full of inspirational metaphors and imagery;
'There is a place with four suns in the sky - red, white, blue, and yellow;
two of them are so close together that they touch, and star-stuff flows between them.
I know of a world with a million moons.
I know of a sun the size of the Earth - and made of diamond.
There are atomic nuclei a few miles across which rotate thirty times a second.
There are tiny grains between the stars, with the size and atomic composition of bacteria.
There are stars leaving the Milky Way. There are immense gas clouds falling into the Milky Way.
There are turbulent plasmas writhing with X - and gamma - rays and mighty stellar explosions.
There are, perhaps, places outside of our universe" (Sagan, 2000 pp.51).
'The Cosmic Connection' contains three chapters on the necessity and benefits of planetary exploration and was championed by Sky and Telescope, Time magazine and Patrick Moore, amongst others (Davidson, pp.257). New Scientist proclaimed; "if aliens come tomorrow and ask for our leader, we shall take them to this man" (Ridpath, pp.36). Sagan made a number of television appearances to promote the already very successful book, including an appearance on Johnny Carson's Tonight Show. He went on to become the show's 'house astronomer' and hence became the most famous American scientist of the time.
To many distinguished scientists this was a mark of disrespect, Sagan was accused of simplifying science to bias his personal claims which were then presented as representing the views of the entire establishment. Other astronomers, such as Robert Jastrow, had previously appeared on the Tonight Show without such success and there was a touch of resentment that the voice of popular science was not that of the most accomplished scientist. Sagan's popularity led him to a $50,000 advance for a new book, 'Other Worlds' (Davidson, pp.268 and Sagan, 1975).
When NASA was refused funding for a manned mission to Mars due to inflation caused by the Vietnam War, Sagan suggested launching robotic probes to land on the surface instead and made it his crusade to win over the public. Carson helped endorse the view and the success of this project led to an article in TV Guide, a less prestigious magazine than science journalists were used to, but with an audience of ten million readers it provided an opportunity to reach the masses. Shortly after this, Sagan was profiled by Rolling Stone magazine, he was now not just a scientist but a celebrity in his own right.
Sagan's influence not only meant that the Viking missions went ahead, but they contained a camera capable of spotting moving objects. Sagan made what were seen as outrageous claims about the possibility of 'polar bear sized' animals on the surface. This kind of talk ignited the imagination of the public but scientists worried he was setting them up for a fall and feared the backlash. The first view of the pink Martian sky came in 1976 after a Titan Centaur rocket hurled Viking 1 into space. There was no sign of life.